Reviews drive sales

Reviews drive sales

For those that doubt the value of online product reviews, take note that online user reviews result in higher sales, Salesforce data from 2017 holidays "6% of shoppers who engaged with product recommendations on Black Friday accounted for a far outsized 32% of all digital revenues that day. And on Cyber Monday, the 5% of shoppers engaging with product recommendations accounted for 26% of digital revenues.

Holiday 2017 Data Hub (Updated): Results Recap

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