{"id":5854,"date":"2025-04-18T14:27:24","date_gmt":"2025-04-18T14:27:24","guid":{"rendered":"https:\/\/prelaunch.com\/blog\/?p=5854"},"modified":"2025-10-09T07:30:23","modified_gmt":"2025-10-09T07:30:23","slug":"why-most-products-fail","status":"publish","type":"post","link":"https:\/\/prelaunch.com\/blog\/why-most-products-fail","title":{"rendered":"Making the Impossible Possible: Why Most Products Fail and How to Fix That"},"content":{"rendered":"\n

What if you could know whether your product will succeed before<\/em> you build it? That\u2019s the question driving the very first episode of Innovation Impossible<\/em>, where host Danniel sits down with Narek Vardanyan, CEO and co-founder of Prelaunch<\/a> and TCF Marketing<\/a>. Having helped thousands of innovations go to market, Narek has seen what works and what doesn\u2019t.<\/p>\n\n\n\n

In the first episode, Narek breaks down what really goes wrong with most new products and why involving your customers at an early stage is the smartest move you can make. <\/p>\n\n\n\n

The Product Graveyard Is Real But It Doesn\u2019t Have to Be<\/strong><\/h2>\n\n\n\n

Narek\u2019s<\/a> journey started in a marketing agency, working with startups, crowdfunding campaigns, and enterprise brands to launch innovative products. Over time, a frustrating pattern emerged. They\u2019d pick the \u201ccoolest\u201d product, spend months on it, and then watch it flop. Meanwhile, the products they\u2019d tossed aside? Some of them went on to do surprisingly well.<\/p>\n\n\n\n

The reason? Assumptions, not data, were driving decisions.<\/p>\n\n\n\n

That realization led Narek to co-found Prelaunch.com, a validation platform built to replace guesswork with actual customer insights before companies invest heavily in production.<\/p>\n\n\n\n

Co-Creation Over Guesswork<\/strong><\/h2>\n\n\n\n

So, what\u2019s the secret? According to Narek, successful innovation comes from one thing: building with your customer, not just for<\/em> them. That means shifting from anonymous surveys or paid panels to real people who are willing to put down a small deposit to reserve your product. If they\u2019re ready to pay, even before it\u2019s built, that\u2019s a strong signal you\u2019re on to something. It\u2019s not just about testing a concept. It\u2019s about discovering who your customers really are, what they want, and why they\u2019d buy from you.<\/p>\n\n\n\n

\n

“Feedback from 10 customers I believe is 10 times more credible, maybe even 100 times more credible than just feedback from random people.”<\/em><\/p>\n<\/blockquote>\n\n\n\n

Learning What Works (and What Doesn\u2019t)<\/strong><\/h2>\n\n\n\n

Prelaunch doesn\u2019t just collect data. It benchmarks it. That means analyzing things like conversion rates, time spent on page, and buyer behavior, then comparing that data across thousands of other product launches.<\/p>\n\n\n\n

This gives creators clarity on whether their idea has legs and what to fix if it doesn\u2019t. Maybe it\u2019s your price. Maybe it\u2019s your positioning. Maybe it\u2019s your target audience. Maybe you\u2019ve built a solution for a problem that doesn\u2019t exist.<\/p>\n\n\n\n

Narek\u2019s team has stopped hundreds of doomed products from hitting the shelves, saving their creators from financial and emotional burnouts. And they\u2019ve helped others pivot early enough to succeed.<\/p>\n\n\n\n

\n