Watchmaking heritage meets the modern day. Maison Boanton’s Ellipse watches have a minimalistic design equipped with the G100 Swiss automatic movement. World class aesthetic and never before experienced customizability creates a history of its own to bring you the greatest watch you will ever own.
Modern minimalism meets vintage heritage in a design inspired by the world’s first waterproof watch (circa 1926). The Ellipse series brings you a depth and pulse that intoxicates anyone who looks at its beauty in motion. Engineered by two of the greatest watchmakers on Earth, William Rigoulet, former manager of the Watch Design Studio at Cartier and Mikaël Bourgeois, designer of over 500 luxury watches, have come together to create history and invite you to be a part of it.
We believe a watch is more than a timepiece, and that the strap should never be neglected. With leather sourced from tanneries in France and Italy, all of our straps are refined at a workshop in France on the Swiss border. Each strap works to stand as an accent to the watch itself. With plenty of options and interchangeable capsules, your watch will capture the eye of anyone who glances on your wrist…especially when the Arabic numerals shine through the sapphire glass.
Inspired by ambition, Hassan Sefrioui left his position of 10 years at the United Nations and founded Maison Boanton, yet the goal wasn’t to simply start a watch company, it was to breathe a new life into the heritage of watchmaking.
To create the best, he brought in the best and partnered with William Rigoulet the former head of the Watch Design Studio at Cartier, Mikael Bourgeois who has developed over 500 prestige watches for the past 20 years at Haute Horlogerie, and last but not least Matthieu Devernet who has spent the last 15 years designing luxury watches and automotives. This team of artists have given the men of today a watch to wear for an eternity.
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Every man should have an automatic watch. Batteries die and you can run out of charge, but when the watch is powered by the motion of your wrist, you will never worry about the time again. We use the Swiss made G100 movement because precision is the seminal mark of a great watch. Wind the watch and it will run off the motions you put it through. With 68 hours of power reserve, you can take the watch off for an entire weekend and still see it ticking.
It's rare for a quality company to let you make changes to your watch. We know our quality, which is why we let you change the design of your watch as time goes on. With a specialized housing that allows you to interchange the dials, hands and straps, you can give quality a new look for each season of your life. With Maison Boanton, you can learn how to interchange these parts with guidance from expert watchmakers at one of the workshops scattered across Europe and the US several times a year.
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There is no room for compromise when it comes to perfection. We used industry leading sapphire crystal to make your Maison Boanton watch scratch-proof, and we designed it with a double dome on top to deny any distortion of the dials and to enhance readability. All the leather straps are tanned and handmade in France and the buckle is designed to echo the features of the casing to blend seamlessly with your watch. All this comes in a hand carved box because we strive for perfection.
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Quality does not meet compromise. Quality watch companies don’t take risks like we do, nor do they break away from the status quo like we do. It took us 6 months to find partners willing to help us make this watch a reality. Our design is specific to the 1920s, a time of simplicity, perseverance, and victory. A time of Men like Charlie Chaplin, Henry Ford and Ernest Hemingway. With classic design infused with the right amount of modernity, we created a watch for Men like you.
What we are doing here is nothing short of a milestone in watchmaking. Right now the market is saturated with bedazzled overpriced watches for the elite and disposable watches made of rubber and plastic. There is a massive demand for a quality watch that one can have for a lifetime and then pass down as an heirloom that won’t cost a fortune. We are bringing to you the rare opportunity to have a piece of your own legacy that will stand by you for years to come.
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1 x Ellipse Watch comes in a handmade box.
1 x Papers and certificates are included in the box.
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