Ad Maiora

Towards Greater Things

You’re In Charge

Stay organized and on top of your day-to-day plans with Ad Maiora’s non-distracting graphical schedule. With its At A Glance functionality, busy periods are synced from your calendars and highlighted on your watch’s E Ink display.

Extend Your Phone

Ad Maiora allows for seamless use of your smartphone without touching it. Sync your appointments, view notifications, control your music, and even take photos with the touch of a button.

Your Adventure Companion

Its rugged and durable design is inspired by classic adventure watches. But where they just told the time, Ad Maiora adapts the most useful tracking features. Track your walking, cycling, hiking and other activities with multiple analytics, from GPS positioning to heart rate and VO2 max monitoring.

Smart features

At a Glance Time Management

View your day’s schedule graphically

Activity Sensor

Measure your steps and other activities

Heart Rate Monitor

Work out more efficiently and track your fitness

GPS Tracking & Barometer

Plot your runs and hikes accurately

Classic Mechanical Design

Ad Maiora recharges as you move, thanks to its high-precision Miyota premium automatic movement 9039. With a power reserve of 42+ hours, your watch will never stop ticking.

Tech Specs

Case Diameter 42mm
Strap Material Leather, resin, stainless steel
Activity Tracking Functionality Heart Rate,VO2 Max
Water Resistance 10bar/100m