Help your leads understand your product. Describe its core features or benefits in one sentence.
A short text to explain why your lead needs to subscribe. Show the discount.
Describe it in one paragraph. Will your reader know what your product is? How does it make life easier? Do you have a killer feature that makes all the other features seem secondary?
Distinguish yourself from competitors and get people to buy your product over the competition. Identify what’s different or better about your.