Your one-way ticket to building and launching products that sell. Take a promising concept and turn it into a winning product with Prelaunch Concept Testing tool.
Thousands of products fail every year. Not because all of them are bad but because not enough of them have validated their concepts before building and launching.
You don’t have to be one of them. Prelaunch concept testing tool was designed to help creators test their initial product concept, validate its market demand, and uncover every area of improvement and change that customers might need.
The stakes of launching without concept testing are too high to ignore. And Prelaunch is here to mitigate those risks.
Do people want your solution? Do you offer enough functionality to attract customers? Are people willing to pay the price you’re asking? Is there a specific feature you might’ve overlooked?
All of these questions can be answered with the help of our concept testing tool. And all of these questions are answered by your early customers. All you have to do is get your concept in front of them, with Prelaunch.
With Prelaunch, product concept testing relies solely on feedback from actual, relevant users. You can test multiple concepts, product variations, features, angles, and more to determine which one will stand a chance in the market.
1. Create a landing page for your initial variation using our AI and pre-built templates.
2. Drive traffic to your landing page internally or using Prelaunch advertising services.
3. Visitors will be asked to leave their email addresses to prove their initial interest.
4. Next, they’ll be prompted to leave a small deposit ($1-$5) to reserve your product.*This step is crucial in determining the purchase intent of your target audience
5. All subscribers, whether they reserved or not, will be sent elaborate, carefully crafted surveys that will help determine what attracted them the most, what prevented them from committing, and what they would want to change about the product.
6. Based on the performance of the variant and user feedback, you can change any aspect of your product or offer - messaging, positioning, colors, features, price - anything you think might improve your odds.
7. Create a new variation for your product and repeat the test until you land on the version that is an absolute winner.
Assuming you know what customers want is dangerous. Get it wrong, and your product can fail in an instant. Prelaunch lets you eliminate guesswork and make data-driven decisions to maximize your chances of succeeding.
Get early customer feedback on your product concept, uncover potential risks, learn everything there is to know about your ideal customer, and make a product they cannot resist buying.
Your personal Prelaunch dashboard will lay out the results of each product variation you’ve tested, comparing them side by side and showing you exactly which iteration performed best.
Prelaunch uses 35+ data points to track and measure every visit and interaction. The results of your concept testing are compared with similar products and your previous variations to determine which one has the biggest potential.
