For new product launches, getting early product reviews is a critical factor to accelerate sales activity and establish our credibility with potential buyers. We credit our early success with these objectives to Prelaunch's Online Reviews program. Ironclad credibility, valuable customer feedback and insight and easy implementation. Definitely recommended.
Jonah Cagley
Extraordinary how reviews for home decorating products, an area which can be highly subjective based on individual tastes, can see an improvement in sales.
Lisa Berle
Incredibly valuable service. Helped us successfully launch several new products to retail.
Donald Brewer
Quantity over Quality
Fascinating research regarding online reviews and the implications for consumers, brands and retailers. (https://www.ama.org/2018/12/03/why-retailers-should-rethink-their-online-review-strategy/) The research performed by Jared Watson, Anastasiya Pocheptsova Ghosh and Michael Trusov really defines the value of a productive review program and where brands & retailers can look to better the consumer experience, and maximize marketing efforts. If you are responsible […]
Reviews drive sales
For those that doubt the value of online product reviews, take note that online user reviews result in higher sales, Salesforce data from 2017 holidays "6% of shoppers who engaged with product recommendations on Black Friday accounted for a far outsized 32% of all digital revenues that day. And on Cyber Monday, the 5% of shoppers […]