Ultimate Positioning Testing Platform

Build a Product that Resonates with Your Audience

Every word you use to describe your product matters. Which pain points you address first matters. What feature you highlight as your USP and how you communicate it, again, matters.

Finding the right angle to approach customers is one of the most nuanced but important aspects of product creation. Make a tiny mistake here, and customers might not resonate with you at all.

Prelaunch product positioning tool helps creators test numerous positioning angles to find the strongest option. Help your audience connect with your product.

How Does Positioning Testing Work?

Prelaunch is an all-in-one product positioning tool that lets creators test multiple different positioning angles to determine which one customers respond to better.

Is your product the first one in its category? Or does it outperform every other solution in the market? Is it a luxury product for high-income people? Or is it the best value-for-money item?

You no longer have to guess which messaging will work. Test all of your options, compare the results and determine the winner – all based on real customer feedback.

image with motocycle positioning testing

How to Do Positioning Testing with Prelaunch

Defining your positioning strategy early on can save you time and money in the long run. To get started with Prelaunch testing, all you need is an initial variant of your positioning statement and USP.

Here’s how:

1. Start by creating a Prelaunch landing page using our AI and pre-made design templates.

2. Drive traffic to your page, matching your promotional language to the one used on the first landing page variation.

3. After seeing your product information, visitors will be asked to leave their email addresses if they want to unlock the price and secure your product.

4. Having demonstrated initial market interest, users are then asked to place a small deposit towards reserving your product at your specified price.

5. Monitor the metrics of the first test, make changes to your main product message and run the test again. Continue this process until you land on a version with the highest conversion rates - visits, subscription rates, reservation rates.

Prelaunch makes it easy to visualize how each change affects your performance and what the best course of action is for your product.

Ready to find the strongest positioning angle for your product?

Book a demo

Learn the Priorities of Your Target Customers

To accurately set a positioning strategy you need to know what the priorities of your potential customers look like.

Both audiences - subscribers and ones who made a reservation - receive tailored surveys to provide feedback on vital aspects about your product, offer, use cases, and more.

Use Prelaunch to better understand what your audience needs and how to deliver them the perfect solution.

Get unparalleled audience insights with 35+ data points tracked on each visit, an intuitive personal dashboard and comprehensive analytics.

Build a Product that Resonates with Your Audience

Every word you use to describe your product matters. Which pain points you address first matters. What feature you highlight as your USP and how you communicate it, again, matters.

️️Test as many variants as you need

Listen to customer feedback and data

Make iterations and test again

Compare results and performance of each test

Find the winning variation and launch with confidence

Frequently Asked Questions

Why do I need a product positioning tool?

Product positioning is determining how you want your market to perceive your product. Deciding on a product positioning strategy is crucial for communicating your product to its target audience correctly.

The reason you need an advanced product positioning tool like Prelaunch is because you cannot guess which angle will resonate with customers the most. To accurately position your product in the market you need to test multiple variations on your target audience and see which one generates the most interest in your product.

Prelaunch helps you do this by allowing you to test all your hypotheses and assumptions, learn from feedback, and find the winning version based on data.

How does Prelaunch do positioning testing?

Prelaunch is a product and positioning testing platform that lets creators test every aspect of the product until a winner is determined based on data and feedback from early users.

You start by creating a landing page for your product and driving traffic to that page. Users will be asked to leave their email addresses to unlock the price of your product and then place a small deposit ($10-20 depending on your price) to reserve it.

You can run a single variation for a few weeks to see how it performs. Make one change at a time and run the test again. Compare the results from each variation to determine which version generated the best results in terms of market interest and purchase intent.

Can I radically change my positioning angle based on Prelaunch results?

Absolutely. Many creators go into Prelaunch positioning testing with their own sets of assumptions on what will work. But data and real customer feedback can bring more insight - uncovering areas you didn’t even consider and bringing a more user-centric approach to your testing.

Feedback gathered from early users who have demonstrated a strong purchase intent is crucial and highly reliable for future decision-making. You might start your positioning testing with one angle and end up completely changing it based on user insights.