Introducing Frank: The AI Customer Interviewer by Prelaunch
Today, Prelaunch is introducing Frank, an AI Customer Interviewer built to help teams talk to hundreds of customers…
Why Surveys Are Only Half the Story (And What You’re Missing)
Assuming that everyone were the same, how generic and, dare I say, boring would life have been? Then,…
How AI Interviews Are Transforming Qualitative Research at Scale
Your product has questions your dashboards can’t answer.Why do people churn right after onboarding? Why do loyal customers…
AI-Moderated Interviews vs. Human Moderators: Who Runs Better Customer Interviews?
Every great product starts with a conversation. But not every team has time to run one properly. Customer…
How Startups Achieve Enterprise-Quality Customer Insights at 1/10th the Cost
Founders are many things. They’re visionaries, firefighters, amateur economists, but rarely professional interviewers. But if you’re building a…
Who Owns Customer Interviews? Product, Marketing, or CX?
When you ask who owns customer interviews, the ideal answer is deceptively simple: everyone. Every single person in…
The Right Questions to Ask: A Framework for Effective Customer Interview
Talking to customers is supposed to bring clarity. Yet for most startup teams, it often does the opposite.…
Why Your Customers Aren’t Answering Your Surveys (And How to Fix It with Chat)
Your customers aren’t ghosting you. They’re ghosting your surveys. It’s not that people don’t have opinions (they absolutely…
Do People Really Talk to AI? Turns Out, Most People Do
“Is it weird if I tell you I cried during an AI chatbot convo?” Many people ask versions…
How to Analyze Conversational Data for Deep Customer Understanding
Look, we all know the drill. Customer conversations are the single greatest source of business intelligence we have.…