Year after year, good products with great potential fail. While there are thousands of factors that can cause failure, pricing is one of the most-often overlooked ones.
Prelaunch.com is the most advanced market price testing tool, allowing creators to test multiple different price points to determine a pricing strategy that ensures success.
With the amount of data and testing possibilities provided by Prelaunch, you’ll be able to find the perfect price point that will:
Whether you already have a prototype of your final product or just the mockups, you can find the perfect price for it in a few easy steps, all the while getting valuable early customer feedback.
1. Start by creating a converting landing page using our AI and pre-made templates. No design, coding, or copywriting required.
2. Your product will then appear in Prelaunch marketplace, where millions of innovation seekers and early adopters find creative products.
3. Drive targeted traffic to your page to maximize results - either running paid ads yourself or by using Prelaunch advertising services.
4. Page visitors will be asked to leave their email addresses to unlock the product price, which establishes their initial interest in the product.
5. Next, our unique reservation model helps validate the purchase intent of visitors by asking them to place a small deposit towards securing your product at the specified test price.
6. Once you have enough data on the first variation, change the price point and repeat the process. Analyze the results and performance of each variation to determine which price point your target audience is most comfortable with.
Gone are the days when launching a product was a matter of luck and intuition.
Prelaunch offers a suite of features to help creators validate their products before investing time and money into launching something that won’t work.
Test initial market interest in your product, try multiple positioning angles or color variations, and uncover areas of improvement you might have missed.
Our tracking and analytics suite measures your product’s performance based on 35+ data points for every single page visit. Each metric is compared to the results of other similar products and your previous variations for maximum accuracy.
Now you’re able to see how every change you make on your product will affect your chances of success.
It’s time to launch with confidence.