Test and find the strongest positioning angle for your product to launch with confidence.
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Every word you use to describe your product matters. Which pain points you address first matters. What feature you highlight as your USP and how you communicate it, again, matters.
Finding the right angle to approach customers is one of the most nuanced but important aspects of product creation. Make a tiny mistake here, and customers might not resonate with you at all.
Prelaunch product positioning tool helps creators test numerous positioning angles to find the strongest option. Help your audience connect with your product.
Prelaunch is an all-in-one product positioning tool that lets creators test multiple different positioning angles to determine which one customers respond to better.
Is your product the first one in its category? Or does it outperform every other solution in the market? Is it a luxury product for high-income people? Or is it the best value-for-money item?
You no longer have to guess which messaging will work. Test all of your options, compare the results and determine the winner – all based on real customer feedback.
Defining your positioning strategy early on can save you time and money in the long run. To get started with Prelaunch testing, all you need is an initial variant of your positioning statement and USP.
1. Start by creating a Prelaunch landing page using our AI and pre-made design templates.
2. Drive traffic to your page, matching your promotional language to the one used on the first landing page variation.
3. After seeing your product information, visitors will be asked to leave their email addresses if they want to unlock the price and secure your product.
4. Having demonstrated initial market interest, users are then asked to place a small deposit towards reserving your product at your specified price.
5. Monitor the metrics of the first test, make changes to your main product message and run the test again. Continue this process until you land on a version with the highest conversion rates - visits, subscription rates, reservation rates.
Prelaunch makes it easy to visualize how each change affects your performance and what the best course of action is for your product.
To accurately set a positioning strategy you need to know what the priorities of your potential customers look like.
Both audiences - subscribers and ones who made a reservation - receive tailored surveys to provide feedback on vital aspects about your product, offer, use cases, and more.
Use Prelaunch to better understand what your audience needs and how to deliver them the perfect solution.
Get unparalleled audience insights with 35+ data points tracked on each visit, an intuitive personal dashboard and comprehensive analytics.
Every word you use to describe your product matters. Which pain points you address first matters. What feature you highlight as your USP and how you communicate it, again, matters.
Every word you use to describe your product matters. Which pain points you address first matters. What feature you highlight as your USP and how you communicate it, again, matters.
Every word you use to describe your product matters. Which pain points you address first matters. What feature you highlight as your USP and how you communicate it, again, matters.
️️Test as many variants as you need
Listen to customer feedback and data
Make iterations and test again
Compare results and performance of each test
Find the winning variation and launch with confidence
