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Inspirational Workspaces

Cras elit orci, rhoncus gravida convallis sit amet, molestie vitae leo. Etiam at egestas orci. Fusce auctor pretium diam sed iaculis. Nullam ut sapien ac lacus tempor convallis. Nulla neque velit, gravida sit amet fermentum et, commodo ut lectus. Fusce sed hendrerit quam. Aliquam iaculis nibh nec dui malesuada sit amet tristique diam sollicitudin. Morbi urna tellus, sollicitudin non consequat quis, cursus in velit. Maecenas mauris metus, varius eu hendrerit ut, mattis nec quam. Suspendisse potenti. Suspendisse pretium arcu ac lectus porttitor tincidunt. In hac habitasse platea dictumst. Sed suscipit euismod eleifend. Donec non ligula nunc. Pellentesque molestie posuere metus nec faucibus. Nam velit nulla, malesuada quis commodo eu, interdum non libero. Etiam ligula nulla, imperdiet nec pulvinar sit amet, sodales sed diam. Maecenas imperdiet tellus at enim interdum et semper ante pharetra. 

Arenean nonummy hendrerit mau phaselntes nascetur ridic ulusm dui fusce feu. Cras vitae neque turpis, in luctus risus. Donec et placerat orci. Praesent pulvinar lectus massa, at dignissim magna. Morbi pharetra ante elit, in tempor ipsum. Proin nec nibh diam. Mauris sed mauris lacus. Phasellus id nulla elit, vitae feugiat est. Donec at lorem ac dolor venenatis ultricies et auctor nisl. Ut in congue felis. Mauris venenatis turpis eget eros semper feugiat. Donec suscipit aliquam tellus non vestibulum. Mauris ut justo in erat porttitor vehicula eget sed mi. Suspendisse potenti. Phasellus adipiscing vulputate pharetra. Proin iaculis neque lacus, vel lacinia dui

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Take Time to Think

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Arenean nonummy hendrerit mau phaselntes nascetur ridic ulusm dui fusce feu. Cras vitae neque turpis, in luctus risus. Donec et placerat orci. Praesent pulvinar lectus massa, at dignissim magna. Morbi pharetra ante elit, in tempor ipsum. Proin nec nibh diam. Mauris sed mauris lacus. Phasellus id nulla elit, vitae feugiat est. Donec at lorem ac dolor venenatis ultricies et auctor nisl. Ut in congue felis. Mauris venenatis turpis eget eros semper feugiat. Donec suscipit aliquam tellus non vestibulum. Mauris ut justo in erat porttitor vehicula eget sed mi. Suspendisse potenti. Phasellus adipiscing vulputate pharetra. Proin iaculis neque lacus, vel lacinia dui.

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Reviews drive sales

Reviews drive sales

For those that doubt the value of online product reviews, take note that online user reviews result in higher sales, Salesforce data from 2017 holidays "6% of shoppers who engaged with product recommendations on Black Friday accounted for a far outsized 32% of all digital revenues that day. And on Cyber Monday, the 5% of shoppers engaging with product recommendations accounted for 26% of digital revenues.

Holiday 2017 Data Hub (Updated): Results Recap

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Quantity over Quality

Quantity over quality

Fascinating research regarding online reviews and the implications for consumers, brands and retailers.  (https://www.ama.org/2018/12/03/why-retailers-should-rethink-their-online-review-strategy/)   The research performed by Jared Watson, Anastasiya Pocheptsova Ghosh and Michael Trusov really defines the value of a productive review program and where brands & retailers can look to better the consumer experience, and maximize marketing efforts.   If you are responsible for brand or retailer marketing, reviews, or customer experience we highly recommend the read.

In short, consumers look at star rating as well as the  number of reviews when making a purchase decision.   The researchers summarized their results as follows:
Key findings include:

  • Average product ratings are a more diagnostic cue of product quality than the number of reviews.
  • Consumers will choose a lower-rated product with more reviews over a higher-rated product with fewer reviews when the choice set’s level of review numbers is low. However, they will choose the higher-rated production when the choice set’s level of review numbers is high.
  • Consumers are more likely to defer making a purchase decision when the choice set’s level of review numbers is low versus high. However, they are less likely to defer choice when the number of reviews is zero as opposed to low.

We concur and have been educating brands and retailers for years that reviews volume is an effective measure for product success, and the earlier the volume the better a product will perform.  It is for this reason that Prelaunch works with brands prior to product launch to gather reviews such that at launch there is a critical threshold of reviews (approximately 100 per retailer and brand website) to support product launch.  To paraphrase the  research, no one wants to be the first to buy a product, or for that matter the 50th customer either.  By engaging consumers ahead of launch we aim to compliment brand product launch marketing efforts with informed, detailed, and enthusiastic reviews at a volume that ensures the customer that they are not alone.

Retailers take note, you benefit by enabling reviews at launch in the same way that brands.  Prelaunch manages reviews for retailers as well, working to provide consumers intelligent reviews in mass to help drive sales.

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