All-in-One Platform to Launch Iconic Products.
Turn Market Insights into Winning Products
Harness the power of Prelaunch's Concept Validation to make data-driven decisions based on feedback from committed customers.
Trusted by industry leaders +1000 Brands
Test Your Product Concept Before Market Launch
Real Customer Input
Our unique reservation model ensures feedback comes from buyers willing to pull out their credit cards.
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Go beyond traditional pricing surveys and focus groups
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Gather insights from individuals actually willing to buy your product
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Make decisions based on data from early adopters
Comprehensive Concept Testing
Evaluate every aspect of your product concept to maximize market fit.
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Main USP and feature set
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Color options and design elements
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Pricing strategies
Iterative Improvement
Refine your product concept based on real user feedback and performance data.
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Compare multiple iterations side-by-side
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Track 35+ data points for each interaction
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Benchmark against similar products in your industry
Learn if people are interested in your early stage concept
Create Your Product Page
Use our AI and pre-built templates to craft a compelling product presentation.
Drive Targeted Traffic
Utilize internal resources or Prelaunch advertising services to reach potential customers.
Gather Initial Interest
Collect email addresses from visitors interested in your concept.
Validate Purchase Intent
Use our unique reservation system to gauge serious buyer interest through small deposits.
Gather In-Depth Feedback
Collect detailed insights from interested buyers who’ve already reserved your product via tailored surveys.
Analyze and Iterate
Review performance data and user feedback to refine your concept.
Prelaunch Essentials in One Place
Price Testing
Use Prelaunch's price tester to effortlessly find the optimal price for your product.
Customer insights
Gain validated insights immediately after each reservation for better decision-making.
In-Depth Interviews
Gather valuable insights through interviews and interactive focus groups.
Customer Personas
Understand exactly who your customers are with AI-generated customer profiles.
See What Insights Brands Found on Prelaunch.com
How Agwa validated their home gardening solution based on bullet-proof insights from ready-to-buy customers
With Prelaunch, Agwa discovered that
- People preferred the larger version that could grow a greater diversity of greens
- The product could be improved by adding an automated system for watering and lighting
- Customers value the product most for freshness, flavor and pods delivery
- A major customer segment loves to fish
Have questions? We have answers
Concept testing is a research method that gathers feedback from potential customers to determine market demand for a particular product. It helps creators validate their ideas and minimize risks before investing significant resources into development and launch.
Our tool surpasses traditional methods by enabling comprehensive product concept testing, leveraging a unique reservation model for committed customer feedback, supporting iterative improvements, and offering detailed data analysis with benchmarking.
Yes! Prelaunch encourages testing multiple variants. You can create and test different versions of your product, changing elements like features, pricing, messaging, or design. Our dashboard allows you to compare these variants side-by-side to determine which performs best.
Our feedback is highly accurate because it comes from individuals who have shown genuine interest in your product, often backing that interest with a small financial commitment. This ensures that you're getting insights from your most likely early customers, not just casual survey respondents.
Prelaunch tracks over 35 data points per interaction, covering visitor engagement, reservation rates, survey feedback on features, pricing, and concept, as well as comparative performance against benchmarks and variations.