Price Optimisation

Find that Sweet Spot 
for Your Product

Maximize your product's potential with Prelaunch's powerful Price Validation tool.

No panels. No code. No complex integrations.
1M+ Community
Trusted by 1000+ Brands
Identify Future Customer Personas
 and Their Interaction with Your Brand

Trusted by industry leaders +1000 Brands

Set the Right Price Before 
You Launch

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Set the Right Price Before 
You Launch

Evaluate every aspect of your pricing strategy to maximize profitability and market fit.

  • Test various price points across different market segments

  • Analyze discount strategies and promotional offers

  • Explore bundle pricing options and upsell opportunities

  • Validate subscription models and pricing tiers

How it Works

Run quick A/B price tests in real-time

Create Your Product Page

Use our AI and pre-built templates to craft a compelling product presentation.

Select Interviewees

Set Multiple Price Points

Define various price points or strategies you want to test.

Conduct Interviews

Drive Targeted Traffic

Utilize internal resources or Prelaunch advertising services to reach potential customers.

Analyze Quickly with AI

Measure Purchase Intent

Use our unique reservation system to gauge serious buyer interest through small deposits at different price points.

Identify Your Next Move

Gather In-Depth Feedback

Collect detailed insights from interested buyers who’ve already reserved your product via tailored surveys.

Identify Your Next Move

Optimize Revenue Projections

Use our AI-powered analytics to forecast potential revenue at different price points.

Identify Your Next Move

How Agwa validated their home gardening solution based on bullet-proof insights from ready-to-buy customers

With Prelaunch, Agwa discovered that

  • People preferred the larger version that could grow a greater diversity of greens
  • The product could be improved by adding an automated system for watering and lighting
  • Customers value the product most for freshness, flavor and pods delivery
  • A major customer segment loves to fish

Have questions? We have answers

Want to know more? You can email us anytime at support@prelaunch.com
How is Prelaunch's Price Validation tool different from traditional pricing research?

Our tool uses a unique reservation model that accurately measures purchase intent at different price points. By asking visitors to place a small deposit, we can determine which price point is most attractive to prospective customers with high accuracy. This goes beyond hypothetical scenarios and provides real-world data on pricing decisions.

Can I test multiple pricing strategies simultaneously?

Absolutely! We recommend testing various pricing strategies concurrently. This might include different base price points, discount structures, bundle offers, or subscription models. Your dashboard will illustrate the results of each variation side-by-side for easy comparison.

How does the tool handle different market segments or customer types?

Our Price Validation tool allows you to segment your audience and analyze price sensitivity across different customer groups. This enables you to develop nuanced pricing strategies that cater to various market segments, potentially maximizing overall revenue through targeted pricing.

What kind of metrics and data do I receive?

Prelaunch analyzes key metrics for each price point, including conversion rates, projected revenue and profit margins, customer sentiment on pricing, comparative performance against benchmarks and variations, and price elasticity of demand.

How can I use these insights to finalize my pricing strategy?

Insights from our Price Validation tool can help you identify the optimal price point for maximum profitability and understand how different customer segments respond to various price points. You can develop tiered pricing strategies or bundle offers based on customer preferences, set competitive prices to effectively position your product in the market, and create targeted promotional strategies informed by price sensitivity data.

How often should I run price validation tests?

While it's crucial to conduct thorough price testing before launch, pricing optimization should be an ongoing process. We recommend comprehensive testing during the pre-launch phase, periodic re-testing—especially before major product updates or expansions—and regular monitoring of market conditions and competitive pricing. Our platform makes it easy to conduct these tests, ensuring your pricing strategy remains agile and responsive to market changes.

Everything you need to launch the next iconic product in a single platform.

1M+ Community
Trusted by 1000+ Brands
No panels. No code. No complex integrations.