Find that Sweet Spot for Your Product
Maximize your product's potential with Prelaunch's powerful Price Validation tool.
Trusted by industry leaders +1000 Brands
Set the Right Price Before You Launch
Set the Right Price Before You Launch
Evaluate every aspect of your pricing strategy to maximize profitability and market fit.
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Test various price points across different market segments
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Analyze discount strategies and promotional offers
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Explore bundle pricing options and upsell opportunities
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Validate subscription models and pricing tiers
Run quick A/B price tests in real-time
Create Your Product Page
Use our AI and pre-built templates to craft a compelling product presentation.
Set Multiple Price Points
Define various price points or strategies you want to test.
Drive Targeted Traffic
Utilize internal resources or Prelaunch advertising services to reach potential customers.
Measure Purchase Intent
Use our unique reservation system to gauge serious buyer interest through small deposits at different price points.
Gather In-Depth Feedback
Collect detailed insights from interested buyers who’ve already reserved your product via tailored surveys.
Optimize Revenue Projections
Use our AI-powered analytics to forecast potential revenue at different price points.
Prelaunch Essentials in One Place
Price Testing
Use Prelaunch's price tester to effortlessly find the optimal price for your product.
Customer insights
Gain validated insights immediately after each reservation for better decision-making.
In-Depth Interviews
Gather valuable insights through interviews and interactive focus groups.
Customer Personas
Understand exactly who your customers are with AI-generated customer profiles.
See What Insights Brands Found on Prelaunch.com
How Agwa validated their home gardening solution based on bullet-proof insights from ready-to-buy customers
With Prelaunch, Agwa discovered that
- People preferred the larger version that could grow a greater diversity of greens
- The product could be improved by adding an automated system for watering and lighting
- Customers value the product most for freshness, flavor and pods delivery
- A major customer segment loves to fish
Have questions? We have answers
Our tool uses a unique reservation model that accurately measures purchase intent at different price points. By asking visitors to place a small deposit, we can determine which price point is most attractive to prospective customers with high accuracy. This goes beyond hypothetical scenarios and provides real-world data on pricing decisions.
Absolutely! We recommend testing various pricing strategies concurrently. This might include different base price points, discount structures, bundle offers, or subscription models. Your dashboard will illustrate the results of each variation side-by-side for easy comparison.
Our Price Validation tool allows you to segment your audience and analyze price sensitivity across different customer groups. This enables you to develop nuanced pricing strategies that cater to various market segments, potentially maximizing overall revenue through targeted pricing.
Prelaunch analyzes key metrics for each price point, including conversion rates, projected revenue and profit margins, customer sentiment on pricing, comparative performance against benchmarks and variations, and price elasticity of demand.
Insights from our Price Validation tool can help you identify the optimal price point for maximum profitability and understand how different customer segments respond to various price points. You can develop tiered pricing strategies or bundle offers based on customer preferences, set competitive prices to effectively position your product in the market, and create targeted promotional strategies informed by price sensitivity data.
While it's crucial to conduct thorough price testing before launch, pricing optimization should be an ongoing process. We recommend comprehensive testing during the pre-launch phase, periodic re-testing—especially before major product updates or expansions—and regular monitoring of market conditions and competitive pricing. Our platform makes it easy to conduct these tests, ensuring your pricing strategy remains agile and responsive to market changes.