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The Prelaunch.com Community Blog

Exploring Cutting-Edge Innovations and Empowering Confident Launches.

Customer Expectations
MMarket Research

Customer Expectations: What They Are and How to Surpass Them

  • byAlice Ananian
  • Updated on October 2, 2024
In today’s intensely competitive business landscape, meeting customer expectations is crucial; it’s the difference between thriving and merely…
Customer Personas
MMarket Research

How to Build Customer Personas for Precise Audience Targeting

  • byAlice Ananian
  • Updated on October 2, 2024
In today’s competitive business landscape, where data-driven decision making is crucial, customer personas have emerged as a vital…
Customer Insights
MMarket Research

Mind-Reading Your Market: The Ultimate Guide to Customer Insights

  • byAlice Ananian
  • Updated on October 2, 2024
Picture this: You’re an entrepreneur with a groundbreaking product idea. You’ve poured your heart, soul, and savings into…
Survey Frauds
MMarket Research

Survey Frauds: Are Bots Ruining Market Research?

  • byAlice Ananian
  • Updated on October 2, 2024
Market researchers, be aware: a significant challenge is emerging in the realm of digital surveys. The issue at…
AI Market Research Tools
MMarket Research

Top 14 AI Market Research Tools in 2025: Revolutionizing Consumer Insights

  • byAlice Ananian
  • Updated on October 1, 2024
In the ever-evolving landscape of business intelligence, conducting effective market research has become more crucial than ever. As companies strive…
Market Research Questions
MMarket Research

30 Market Research Questions to Ask

  • byAlice Ananian
  • Updated on September 18, 2024
Ever feel like you’re throwing spaghetti at the wall and hoping something sticks? Welcome to the wild world…
Market Research Survey
MMarket Research

Market Research Surveys: Your Gateway to Customer Insights

  • byAlice Ananian
  • Updated on September 17, 2024
Ever felt like you’re shooting in the dark when it comes to understanding your customers? Well, put on…
Market Research Process
MMarket Research

From Idea to Insight: The 7-Step Market Research Process

  • byAlice Ananian
  • Updated on September 4, 2024
In today’s fast-paced business world, guesswork is a luxury no one can afford. Enter market research: your secret…
Consumer Research
MMarket Research

The Consumer Research Playbook: Strategies for Winning the Product Game

  • byAlice Ananian
  • Updated on September 1, 2024
In today’s competitive market, launching a product without fanfare is a scenario every entrepreneur, product manager, and business…
Secondary Market Research
MMarket Research

What’s the Secret to Effective Secondary Market Research?

  • byAlice Ananian
  • Updated on August 27, 2024
In today’s data-driven world, businesses that thrive harness the power of market research. While primary research involves collecting…
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