Today, Prelaunch is introducing Frank, an AI Customer Interviewer built to help teams talk to hundreds of customers at scale, ask smarter follow-up questions, and uncover deeper insights faster.
Most teams do not ignore customer research on purpose. They just run out of time.
Interviews are hard to schedule, slow to moderate, and difficult to scale. Surveys are easier to send, but they often stop at surface-level answers. Teams collect responses, but still miss the reasons behind them.
Frank was built to solve that.
Frank runs adaptive AI customer interviews, follows up in real time, and turns conversations into structured insights your team can actually use.
What Problem Frank Solves
Customer interviews are one of the best ways to understand what people want, what confuses them, and what stops them from taking action. But most teams cannot run enough of them consistently.
That usually means:
- too much time spent scheduling and moderating interviews
- shallow answers from static surveys
- important insights buried in transcripts and notes
- decisions made with incomplete customer understanding
Frank helps teams move faster without losing depth.
How Frank Works
Teams start with a research goal, like validating an idea, understanding pain points, testing messaging, or exploring churn reasons.
From there, Frank runs dynamic interviews that adapt to each response. Instead of asking the same fixed questions to everyone, he asks follow-up questions, explores interesting answers, and goes deeper when something important comes up.
Once interviews are complete, Frank turns those conversations into structured insights, including recurring themes, pain points, unmet needs, and opportunity areas.
Who Frank Is For
Frank is built for teams that need deeper customer understanding without adding more manual research work.
That includes:
- founders validating demand and customer needs
- product managers exploring friction points and feature ideas
- marketers testing messaging and positioning
- growth teams looking for patterns in customer behavior and feedback
Built to Turn Conversations Into Action
Frank does not just generate transcripts. He helps teams move from raw conversations to clearer decisions.
Instead of sorting through everything manually, teams get organized insights they can use to shape product direction, messaging, and growth strategy.
Ready to hear what your customers really think? Explore Frank and see how it can help your team learn faster through adaptive interviews at scale.
