Why Surveys Are Only Half the Story (And What You’re Missing)
Assuming that everyone were the same, how generic and, dare I say, boring would life have been? Then,…
AI-Moderated Interviews vs. Human Moderators: Who Runs Better Customer Interviews?
Every great product starts with a conversation. But not every team has time to run one properly. Customer…
How Startups Achieve Enterprise-Quality Customer Insights at 1/10th the Cost
Founders are many things. They’re visionaries, firefighters, amateur economists, but rarely professional interviewers. But if you’re building a…
Who Owns Customer Interviews? Product, Marketing, or CX?
When you ask who owns customer interviews, the ideal answer is deceptively simple: everyone. Every single person in…
The Right Questions to Ask: A Framework for Effective Customer Interview
Talking to customers is supposed to bring clarity. Yet for most startup teams, it often does the opposite.…
Why Your Customers Aren’t Answering Your Surveys (And How to Fix It with Chat)
Your customers aren’t ghosting you. They’re ghosting your surveys. It’s not that people don’t have opinions (they absolutely…
Do People Really Talk to AI? Turns Out, Most People Do
“Is it weird if I tell you I cried during an AI chatbot convo?” Many people ask versions…
How to Analyze Conversational Data for Deep Customer Understanding
Look, we all know the drill. Customer conversations are the single greatest source of business intelligence we have.…
The Future of Customer Interviews: How AI-Powered Conversations Are Changing the Game
Clarity, not conversation, is what most product teams run out of first. Customer interviews are still the most…
How to Scale the Mom Test with AI Interviews
You have a product idea. Now prove the demand. That’s the hardest part of building anything new. It’s…