We’re honored to announce that Prelaunch has been awarded Silver in the Breakthrough Innovation Research Methodology category at the ESOMAR Awards, one of the most prestigious global recognitions in the insights and research industry.
The award highlights Prelaunch’s collaboration with Ducati, which was evaluated by an international jury of experienced experts.

“From day one, our mission has been clear: help brands innovate with confidence, grounded in real customer behavior,” said Narek, Founder & CEO at Prelaunch. “We are grateful that the ESOMAR jury recognized this vision.”
The ESOMAR Awards celebrate organizations and projects that set new standards for excellence in market research worldwide. Recognition in the Breakthrough Innovation Research category underscores Prelaunch’s commitment to building methods that enable companies to reduce risk and make more confident innovation decisions.
About Esomar
Founded in 1947, ESOMAR is the global association for the data, research, and insights community. Today, it counts more than 10,000 members across 130 countries, connecting professionals and organizations worldwide. It advances industry standards and ethics, co-authoring the ICC/ESOMAR International Code and convening the field through worldwide events, publications, and awards that highlight best in class work.
What’s Next
This recognition marks an important milestone, but it’s also a reminder that the real work continues. Our focus remains on delivering research that helps brands navigate complexity and make better decisions with evidence they can trust.
Ready to see how it works? Book a demo and explore how Prelaunch supports teams with fast, transparent, customer-driven insights.