Idea validator for launching successful products

Prelaunch idea validator is a concept testing platform packed with all the necessary resources to help creators test and validate market demand.

Using Prelaunch, you can easily test your product idea, evaluate market interest, validate assumptions, find the perfect pricing model, and more.

Every aspect of your idea can be tested to ensure that what you’re planning to build is going to work. Most importantly, it saves you time, money by helping you focus your efforts on a predetermined winning version instead of burning resources on guesswork.

1. You start out by creating a landing page for your initial variant. You don’t have to get everything right from the first try. Simply create a landing page that accurately describes your product. No copywriting, design, or coding required.

2. Your product will be placed on the Prelaunch marketplace where thousands of early adopters gather. But we encourage you to drive paid traffic to your landing page too - either yourself or by using Prelaunch advertising services.

3. Visitors will first be required to leave their email addresses to unlock the price. This helps establish initial market interest for the idea itself.

4. After revealing the price, users will be asked to place a small deposit (anywhere from $10-20 depending on the product price) to secure your product at the given price point.

5. Run the first variation for about 2 weeks to gather a big enough sample size and then change one deliverable at a time to repeat the test. Monitor the results and how each change affects your conversion rates. The version with the highest subscription and subscription-to-reservation rates is your winner.

All creators want to validate their ideas before investing time and money into building a product. But traditional focus groups and surveys don’t convey market interest and purchase intent rates accurately. That’s because people participating in those research methods know they are being surveyed.

Prelaunch, on the other hand, does idea validation in a more natural online shopping environment. The interest and purchase intent are measured realistically - you’re exposing your idea to your potential future customers.

With its unique reservation model and advanced analytics, Prelaunch idea validator gives you the highest possible accuracy in predictions and data.

Absolutely. Prelaunch encourages idea validation at any stage of product creation. As long as you can provide some information about your product and visuals, you can test as many variations as you want - different USPs, prices, design options, positioning angles, and more.