The Future of Customer Interviews: How AI-Powered Conversations Are Changing the Game
Clarity, not conversation, is what most product teams run out of first. Customer interviews are still the most…
How to Scale the Mom Test with AI Interviews
You have a product idea. Now prove the demand. That’s the hardest part of building anything new. It’s…
Why Even a 20-Person Company Needs to Be Doing Customer Interviews
Every founder’s playbook talks about the importance of customer interviews. But let’s be honest, how many of us…
Best AI Chatbots for Collecting Customer Feedback and Research Data
Ideas move fast; calendars don’t. Stakeholders still want answers by Friday, but the earliest interview slot is… next…
Prelaunch Wins Silver for Breakthrough Innovation Research at the ESOMAR Awards
We’re honored to announce that Prelaunch has been awarded Silver in the Breakthrough Innovation Research Methodology category at…
The Profit Trap: Why 2025 Is Your Window to Shift From Incremental to Bold Innovation
If you’re anything like me, you’ve spent the past few years watching your company become a shrine to…
How Circular Ring Used Prelaunch to Raise $4M on Kickstarter
When we started working with the Circular Ring team, we knew they had something special: the world’s first…
Skin in the Game: How Ducati Used Prelaunch to Validate a $12K Off-Road Bike
I was at CES 2024, when somewhere between two meetings I ran into Jason Chinnock, CEO of Ducati…
Best Innovation Tools for Strategic Alignment in 2025
As innovation leaders, we’re drowning in frameworks. The Three Horizons, Business Model Canvases, Stage-Gates… we know them all. …
How to Get Executive Buy-In for Innovation Projects (Without Getting Ghosted)
Innovation managers know the drill: you pitch a promising idea, and leadership nods, then stalls, hesitates, or just…